Learn how our engineers, product managers and designers approach the design process to create tennis rackets.
Have you always wondered what goes into making a tennis racket? Artengo lifts the curtain to show you all the technical aspects behind this complex product. You might not know it, but Artengo is a product designer, and our engineers, designers and product managers strive everyday to create the best possible products.
This in-depth understanding of design drives our brand strategy, which aims to support tennis players from their first swing to their Grand Slam victory. Our goal is to help every player "get in the zone": that place where they feel invincible on the court. Creating a product that has the specific technical features that each type of player needs is a key priority for Artengo.
To showcase our expertise, Artengo gave several tennis enthusiasts a chance to experience the design process in real life. The Artengo design teams created a carbon tennis racket, layer by layer, in real time to show exactly what goes into our tennis rackets.
Want to learn more about the technical features of Artengo products and our mission? Watch the replay: